Experience is everything at Regent Holidays. Here I developed and executed creative marketing campaigns to entice people to explore the secretive world of North Korea, discover the dazzling diversity of Central Asia, and embark upon wonderful adventures in Northern Europe in search of the incredible Aurora Borealis.
I completed a project to re-invigorate the well-established Regent Holidays brand. Now more contemporary, relevant and appealing, the project involved the creation of a new logo, strapline, colour palette and a new concept of illustration now used across a range of marketing communication materials.
I managed a creative campaign spanning print media, direct mail, email marketing, pay per click advertising, Facebook and Instagram marketing during the key booking period for winter experiences in the Arctic. The campaign showcased some exceptional places to stay and experiences across Iceland, Greenland, Finland, Sweden and Norway.
From copywriting, editing and image sourcing to negotiating on print, organising promotion and coordinating distribution, I managed the production of several brochures each year. I was also heavily involved in the creation of products across Finland, Norway and Sweden for the Arctic Winter edition.
A trip to the Faroe Islands in 2014 led me to set up the UK’s first and only small group tour to this unexplored archipelago. A tour which sold out each year for three consecutive years. Building relationships with partners in destination and understanding Regent’s customers led me to set up many new and successful products for the brand across Northern Europe.
Whether you have a marketing project that you need help with, are looking to set up or expand your Arctic product portfolio, or simply require some advice, I'd be happy to help.
I look forward to hearing from you
Phone: 07517 741118