Western & Oriental
From the national parks of Utah, to ancient palaces of Rajasthan, hidden spa getaways and beach boltholes, it was my role to manage several print projects for Western & Oriental, a brand which has been organising amazing travel experiences for over 20 years.
Top 20 W&ONDERFUL Experiences Campaign
At Western & Oriental, it’s believed that W&ONDERFUL is unique to each consumer. It may be soaking up the sunset from a private beach, cocktail in hand, or dodging dirt while baby elephants dive into their mud bath, we all define our W&ONDERFUL in a different way.
Using the W&ONDERFUL branding, I managed a campaign where 20 favourite destinations and experiences were chosen and designed in a booklet which was inserted into 20,000 copies of Lonely Planet Traveller Magazine and mailed out to a database of over 3000 consumers.
The suite of Western & Oriental brochures needed a complete revamp. Working with designers on page design and layout styles we created four brochures in keeping with brand guidelines. All with fresh copy and images from beginning to end as well as new products, the project required the bringing together of many elements and an eye for detail to ensure they were perfect when hitting the press.
As well as assisting with copywriting, editing, proof reading and image sourcing for covers and internal pages, I led the overall design of the pages and managed the pieces right through to print and delivery.
Whether you have a marketing project that you need help with, are looking to set up or expand your Arctic product portfolio, or simply require some advice, I'd be happy to help.
I look forward to hearing from you
Phone: 07517 741118